Market dynamics-YANGZHOU SANYANG TECHNOLGY CO.,LTD.

Water purifier industry development will gradually show five trends

The domestic water purifier market has been developed for more than 10 years. The future development space is still very large. Which manufacturers can gain insight into the market information will be able to manage the development and gain development. Industry experts pointed out that the development of water purifier industry will gradually show five trends.
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1, green water purifier highly respected [water purifier agent]
Green environmental protection water purifiers are more and more respected by people, especially with the improvement of national quality, the awareness of environmental protection in energy conservation is getting stronger and stronger, plus water pollution, smog, automobile exhaust, formaldehyde and other direct Threats cause people to pay special attention to the environmental protection and health functions of water purifiers. As a result, the future of green water purifiers has become more and more of a concern.
2, the industrial chain is complementary to the trend
Due to the industry reshuffle, some water purifiers that do not have core value or technology back-up are gradually being eliminated by the market. Another form of elimination is the combination of industrial chain Complementary. After the restructuring, the water purifier industrial chain can be more flexible in responding to various market shocks, and is backed by a big brand, which has an important role in changing production, marketing, and channels.
3, deepening the rural market into an inevitable "water purifier brand"
The economic development in rural areas is better than one year a year, and rural urbanization is also a year faster than a year. After the reform and opening up, the living standards in the rural areas have been continuously improving, and some even exceed the standard of living in ordinary cities and towns. Under the circumstances that the first, second and third-line markets have been killed, rural areas have undoubtedly become the last untapped place in the domestic water purifier market. Although the water purifier market is mostly suitable for urban residents, it is saturated. The urban market is unable to quickly digest the current water purifier industry with excess capacity, and the intensive cultivation of the rural market has become the inevitable direction for the development of the water purifier market.
4, personality needs to promote product innovation
In recent years, people’s living standards have greatly improved, and consumers have shifted from necessity to practicality and even applicability. The future is accompanied by more and more 80, 90 after becoming the main force of market consumption, their concept will also change the market's development trend. The new consumer groups pursuing fashion, assertive personality and enjoying life are increasingly demanding the personality of water purifiers. Under this market environment, the design elites in the water purifier industry are encouraged to open their brain holes and create more. Fashion, more appreciation of the value of the product, so the future of the water purifier market, who mastered the main driving force of innovation, whoever gained the market's first competitiveness. High value-added water purifiers are occupying market heights.
5, companies are more focused on mining market segments [home water purifier]
According to the development trend of China's water purifiers, it is not difficult to see that China's water purifier industry is undergoing dramatic changes, and the water purifier industry is undergoing market segmentation. "Small, fine, small, and beautiful" has become a problem that more and more water purifier companies begin to think about, focusing on making companies more vital and innovative. Under the innovation, the characteristics of their own industry have been formed, for example, some companies focus on ultrafiltration, some companies focus on reverse osmosis, and so on. This is the inevitable result of the market segmentation of the water purifier industry.

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